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Right Guard
Right Guard is a brand of deodorant and shower gel for men. It is manufactured by the Dial Corporation unit of Henkel North America, which acquired the brand in 2006 as a condition for Procter & Gamble's Gillette acquisition because P&G already owned the deodorant brands Sure and Old Spice.〔(【引用サイトリンク】 url = http://www.piercemattie.com/blogs/2006/02/dial_agrees_to_buy_pg_deodoran.html )〕 Right Guard is the second largest brand in the male deodorant category.〔(【引用サイトリンク】 url = http://www.businessweek.com/stories/2004-10-31/old-spices-extreme-makeover )〕 The Gillette Company introduced Right Guard as the first aerosol antiperspirant in the early 1960s.〔(【引用サイトリンク】 url = http://www.madehow.com/Volume-5/Antiperspirant-Deodorant-Stick.html )〕 ==Marketing== Right Guard targets sports enthusiasts, as portrayed through its advertising in the late 1980s through late 1990s.
抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)』 ■ウィキペディアで「Right Guard」の詳細全文を読む
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